Blog
The Story of the Shenzhen Pop Culture Exhibition: When “The Right Thing for Geeks” Loses to “What the Masses Like”
At the bustling pop culture toy exhibition in Shenzhen, I was struck by a strong sense of disconnection. On one side of the exhibition ...
Reverse Creation: Three Hours, From Chaos to Clarity – A “Subtraction Surgery” on AI Toys
In the minds of most people, the birth of an AI toy follows a linear and "engineering-oriented" path: inspiration strikes, sketches are...
Decoding the “black box” of AI toys: Beyond the technological allure, it is only these four variables that determine life and death
In the current AI toy investment circle, a highly ironic phenomenon is unfolding. We witness many ambitious projects: they have top-not...
The paradox of creation: When AI toys are trapped in the binary choice between “intellectual property” and “product”, the true winner lies in “creating life”
"Should we start with creating the IP or the product when making AI toys? This is probably the question I have been asked the most rece...
The knockout stage has arrived: As AI toys shift from being “reasonably priced” to “unprofitable to sell”
In 2025, AI toys were a "anyone could say a few words" industry. In the Huaqiangbei area of Shenzhen, the entrepreneurship park in Hang...
While the product side is still in the process of refinement, the channel side has quietly reaped the first wave of benefits from AI toys
In the current AI toy industry, whether in coffee shops or in the meeting rooms of investment institutions, the same question is repeat...
From “Audio Illusions” to “Touchable Life”: When AI Toys Can Simulate Heartbeats, Who Cares How Smart They Are?
During that period, I fell into a kind of professional burnout. The desk was piled high with various AI toy samples. I was like a stric...
Bid farewell to “mobile phone thinking”: As AI hardware evolves from a “convenient tool” to a “preferred role”
If we still apply the deeply ingrained "mobile phone thinking" from the past two decades to this current wave of AI hardware, especiall...
From “Silicon Body” to “Digital Soul”: In 2026, AI Toys Clash for the Summit of “Character Design”
Looking back at the rapid development of AI toys over the past two years, the inertia trajectory from focusing on hardware to concentra...
AI toys are undergoing a harsh process of “eliminating the false and preserving the true”
Recently, the question that I was asked most frequently was like a persistent curse: "Should we enter this AI toy market now?". Initial...